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My name is Diana Tolockaite and I’m looking into working as digital marketing manager in the future. Today I am going to answer a few significant questions about what is digital marketing and what skills are required to work in the industry.
What is Digital Marketing?
Digital Marketing is an increasing hub for customer-centric communications in an multi-channel environment. The interesting and probably the most challenging element of digital marketing is that it requires a lot of knowledge, ideas and logical thinking. This is because it is related with Marketing and Consumer Behaviour, Strategic Short and Long Term Planning as well as Technological awareness.
Some of the key variations of digital marketing can include:
Email Marketing
Types of Online Advertising
PR
Viral Campaigns
Affiliate Marketing
Social Media Marketing
SEO (Search Engine Optimization)
PPC ( Pay Per Click)
What skills digital marketing manager needs?
As you can see from digital marketing elements above, digital marketing consists of different types of marketing. However, the most important link between them is the consumer and his needs. A great example of current consumer trends in digital marketing was presented on Econsultancy blog.
One of the examples they suggest is that there is a need to improve Mobile email marketing. For you, as a digital marketing manager, it means that you have to develop great communication skills with the client and combine you Mobile knowledge to increase consumer engagement on their Mobile devices.
Also, here is a great video to watch about digital marketing. You can also have a look at this one:
Build an Online Personal Brand
Social Media Network is a great tool to show future employees how active, dedicated and involved you are in the current affairs. Use SEO and optimize your profiles with essential keywords. Also become the member of relevant groups like Manchester Digital, Digital Marketing and Social Media, Social Media Marketing. Don’t forget to get involved in conversation and familiarise yourself with key topics. That way you will be able to build knowledge necessary to gain practical skills.
Get Marketing Experience
Ashley Friedlein, a man who you need to follow and read his blog, suggested that you should not limit yourself just to being ‘digital’ marketer. He outlined the importance of social, mobile, content strategy, video or product manager.
It is significant to have an open mind when it comes to digital marketing. Be out- there, current, flexible and innovative. That is the route for successful digital marketing manager in 2013.
What are your thoughts on this? Do you have anything to add? Comment below or use a #DigitalMarketingManagerSOS on Twitter
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